Gucci, Chanel, Louis Vuitton, Tiffany – these are just a few of the top brands on display here. Neuer Wall is one of the most expensive shopping streets in Germany. According to a study by JLL, it is also one of the top ten luxury shopping streets in Europe. Numerous designer shops, furniture stores and boutiques – all in the luxury segment – are located here. A Danish furniture store is the long-term tenant of the entire retail space at no. 54. The street is 580 metres long and is flanked by the Alsterfleet and the Bleichenfeet canals. The offices with views of the canals are particularly popular with law firms and reputable companies.
In 2005, the street became the first inner-city Business Improvement District in Germany. Wider pavements with light-coloured granite stones and new street furniture such as benches, bicycle stands and 160 terracotta-coloured planters followed soon after. Neuer Wall is now positioning itself as a brand in its own right: its focus on design, quality and the Hanseatic lifestyle makes this location even more popular. The same goes for its magnificent Christmas lights, which are eagerly awaited every year.
A short walk takes you to Hamburg’s town hall, Jungfernstieg and the Inner Alster. The building is situated in a prime location, with one of the highest footfall rates in Hamburg and a prestigious setting on Bleichenfleet canal. The local public transport connections are excellent, and it only takes 30 minutes to get to the airport by car.